Deskripsi Pekerjaan
Join Fraser and Neave as a Trade Marketing Manager (Ecommerce) and drive our digital commerce success!
Fraser and Neave is seeking a dynamic Trade Marketing Manager (Ecommerce) to accelerate our growth across digital commerce channels. This pivotal role will be responsible for translating our brand strategy into best-in-class commercial execution, ensuring our products stand out in the competitive digital marketplace.
As Trade Marketing Manager (Ecommerce), you will develop and implement comprehensive trade marketing strategies that enhance brand visibility and drive sales across various online platforms. You'll collaborate closely with cross-functional teams including sales, brand marketing, and digital teams to create seamless customer experiences that convert browsers into buyers.
The ideal candidate will have a proven track record in developing and executing successful ecommerce trade marketing initiatives, with a deep understanding of digital consumer behavior and online retail trends. You'll be data-driven, creative, and possess excellent communication skills to effectively articulate marketing strategies to stakeholders at all levels.
If you're passionate about ecommerce and have the strategic vision to elevate our brand's digital presence, we invite you to apply for this exciting opportunity at Fraser and Neave.
Tanggung Jawab
- Develop and implement comprehensive trade marketing strategies for ecommerce channels that align with brand objectives and drive sales growth
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and inform marketing strategies
- Collaborate with sales teams to create and execute promotional campaigns that maximize product visibility and conversion rates
- Manage and optimize digital marketing assets, including product listings, promotional banners, and landing pages
- Monitor and analyze ecommerce performance metrics, providing regular reports and insights to senior management
- Coordinate with brand marketing teams to ensure consistent messaging across all touchpoints
- Build and maintain strong relationships with key ecommerce partners and platforms
- Stay current with digital marketing technologies and best practices, recommending new approaches to enhance our ecommerce presence
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree is a plus
- Minimum of 5 years of experience in trade marketing, with at least 3 years focused on ecommerce or digital channels
- Proven track record of developing and executing successful trade marketing strategies that drive measurable business results
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and presentation skills, with the ability to articulate complex strategies to diverse stakeholders
- Experience with digital marketing tools and platforms, including Google Analytics, SEO/SEM, and social media advertising
- Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines
- Strong understanding of Singapore market and consumer behavior in the ecommerce space