Deskripsi Pekerjaan
Join Mercier Estetika Internasional as our Trade Marketing Manager and drive the success of our premium skincare and cosmetics portfolio in the Indonesian market. This strategic role requires a dynamic professional to enhance product visibility, optimize retail partnerships, and execute innovative trade marketing initiatives that maximize sales across beauty channels. You'll collaborate with cross-functional teams to develop localized campaigns, analyze market trends, and ensure our products stand out in competitive retail environments. The ideal candidate will have a proven track record in elevating brand presence within the beauty sector and converting consumer engagement into measurable business growth. If you're passionate about beauty marketing and ready to shape the future of our retail strategy, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies to boost product visibility and sales in beauty retail channels
- Build and maintain strong relationships with key retail partners, distributors, and beauty outlets
- Analyze market trends and consumer behavior to identify growth opportunities in the cosmetics sector
- Design and implement in-store promotions, visual merchandising, and point-of-sale materials
- Collaborate with sales teams to align trade marketing initiatives with sales targets
- Monitor competitor activities and market dynamics to maintain competitive advantage
- Manage trade marketing budgets and ROI analysis for all campaigns
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years of trade marketing experience in skincare/cosmetics industry
- Proven track record of driving sales growth through retail activation
- Strong analytical skills with experience in market research and data interpretation
- Excellent negotiation and relationship-building abilities with retail partners
- Creative campaign development with focus on beauty retail environments
- Leadership experience managing cross-functional projects
- Proficiency in trade marketing tools and digital analytics platforms