Deskripsi Pekerjaan
Beacon Mart is seeking a dynamic Trade Marketing Senior Executive to spearhead our retail execution strategies and drive brand growth in competitive market landscapes. This pivotal role requires a strategic thinker who can transform marketing initiatives into tangible retail results through innovative visual merchandising, precise planogram implementation, and seamless cross-functional collaboration. You'll be instrumental in optimizing product visibility, enhancing customer experiences at retail touchpoints, and executing localized marketing campaigns that resonate with diverse consumer segments. The ideal candidate will thrive in fast-paced environments, leveraging data-driven insights to maximize ROI and adapt to evolving market trends while maintaining brand consistency across all retail channels.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies aligned with business objectives
- Oversee retail execution across multiple outlets, ensuring optimal product placement and availability
- Design and implement compelling visual merchandising plans to maximize brand visibility
- Create and maintain accurate planograms for efficient shelf space utilization
- Coordinate with sales, supply chain, and product teams for synchronized marketing initiatives
- Analyze sales data and market trends to identify growth opportunities
- Manage trade marketing budgets and track performance metrics
- Monitor competitive activities and adjust strategies accordingly
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in trade marketing or retail marketing roles
- Proven expertise in visual merchandising and planogram development
- Strong analytical skills with ability to interpret sales data
- Excellent cross-functional coordination abilities
- Creativity in developing consumer-centric retail experiences
- Proficiency in marketing analytics tools and CRM systems
- Ability to work independently and manage multiple projects