Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for brand visibility and consumer engagement? Asia Brewery Incorporated is looking for a results-driven Trade Marketing Specialist to join our team in Batangas City. In this role, you will be the bridge between our brand strategy and retail execution, ensuring that our products stand out in a competitive market.
The successful candidate will be responsible for leading brand activations, coordinating high-impact promotional events, and optimizing merchandising strategies. You will play a pivotal role in driving brand awareness, fostering strong relationships with trade partners, and ultimately increasing sales volume within your assigned territory. If you are creative, analytical, and ready to take your career to the next level with one of the Philippines' leading beverage companies, we want to hear from you.
Tanggung Jawab
- Develop and execute trade marketing plans to support brand objectives and new product launches.
- Coordinate with sales teams to ensure effective implementation of merchandising guidelines and point-of-sale (POS) materials.
- Manage local brand activations, trade shows, and promotional events to drive consumer engagement.
- Analyze sales performance data and store audits to identify opportunities for growth and improvement.
- Build and maintain strong relationships with key account managers, retailers, and distributors in the Batangas area.
- Monitor competitor activities and provide insights for tactical adjustments in pricing, display, or promotions.
- Manage the effective distribution and utilization of trade marketing collaterals and budget.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.
- At least 1-2 years of experience in Trade Marketing, Field Marketing, or Brand Activation.
- Strong understanding of FMCG industry dynamics and retail trade environments.
- Excellent communication, interpersonal, and presentation skills.
- Proficiency in MS Office Suite, particularly Excel and PowerPoint, for reporting and planning.
- Willingness to perform field work and travel within the Batangas/Calabarzon region as required.
- Strong analytical mindset with a focus on delivering measurable results.