Deskripsi Pekerjaan
Are you a strategic thinker with a passion for driving sales growth in the fast-moving consumer goods (FMCG) industry? Bina Karya Prima is seeking a results-oriented Trade Marketing Supervisor to join our team in Banjarmasin. In this role, you will be the bridge between our brand vision and retail execution, ensuring our products stand out in the local market.
As a Trade Marketing Supervisor, you will lead the implementation of trade marketing programs, analyze regional sales data, and collaborate closely with our distribution partners to optimize product visibility and sell-through. This is an exciting opportunity to shape brand presence in South Kalimantan while growing your career within one of Indonesia's leading consumer goods companies.
Tanggung Jawab
- Develop and execute effective trade marketing strategies to achieve regional sales targets.
- Manage and monitor the implementation of in-store promotions, point-of-sale materials (POSM), and product displays.
- Conduct regular market visits to audit store execution, competitor activities, and stock availability.
- Collaborate with the sales team to address local market challenges and capitalize on growth opportunities.
- Analyze sales reports and trade spend efficiency to provide actionable insights for management.
- Maintain strong relationships with key retail partners and distributors in the Banjarmasin area.
- Train and supervise field marketing staff to ensure brand standards are consistently upheld.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in trade marketing, brand activation, or field sales, preferably in the FMCG industry.
- Strong analytical skills with the ability to interpret sales data and retail metrics.
- Excellent communication and negotiation skills in both Bahasa Indonesia and English.
- Demonstrated leadership abilities with experience managing teams or third-party agencies.
- Deep understanding of the local market landscape in Kalimantan Selatan.
- Ability to travel frequently within the assigned region.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.