Deskripsi Pekerjaan
Join BruntWork's dynamic marketing team as a WFH Pay-Per-Click (PPC) Specialist and drive global student enrollment growth through strategic paid advertising campaigns. This remote role offers the unique opportunity to maximize ROI across international markets while working from the comfort of your home. You'll develop, implement, and optimize PPC campaigns on platforms like Google Ads, Meta Ads, and Bing Ads to generate qualified leads for our educational partners. With comprehensive health benefits included, this position combines professional growth with exceptional work-life balance. If you're passionate about data-driven marketing and want to make a global impact, apply now to become an integral part of BruntWork's mission to connect students worldwide with transformative educational opportunities.
Tanggung Jawab
- Design, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and other platforms to drive student enrollment
- Conduct keyword research, ad copy creation, and landing page optimization for lead generation
- Analyze campaign performance metrics (CTR, CPC, CPA) and adjust strategies to maximize ROI
- Collaborate with global marketing teams to align PPC initiatives with enrollment goals
- Generate detailed performance reports and present actionable insights to stakeholders
- Implement conversion tracking and A/B testing to continuously improve campaign effectiveness
- Stay current with PPC trends, platform updates, and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- Minimum 2 years of hands-on PPC experience with proven lead generation results
- Expertise in Google Ads, Facebook Ads Manager, and Bing Ads certification preferred
- Strong analytical skills with ability to interpret data and optimize campaigns
- Experience with marketing automation tools (HubSpot, Marketo) and analytics platforms
- Excellent written communication skills for creating compelling ad copy
- Ability to work independently in a remote environment with minimal supervision
- Portfolio demonstrating successful PPC campaigns with measurable ROI