Deskripsi Pekerjaan
Join Beiersdorf's prestigious Winnership program as an eCommerce Performance Marketing & Data intern! This immersive opportunity allows you to dive into the world of digital marketing while contributing to global brand strategies. You'll work with cutting-edge data analytics tools to optimize online campaigns, analyze consumer behavior patterns, and drive measurable growth in eCommerce channels. Perfect for recent graduates or early-career professionals, this role offers hands-on experience in performance marketing, data visualization, and cross-functional collaboration within a multinational FMCG leader. Develop expertise in digital attribution models, SEO/SEM tactics, and marketing automation while building a strong foundation in data-driven decision making. Beiersdorf provides a dynamic environment where your ideas can shape the future of digital commerce.
Tanggung Jawab
- Execute and monitor digital marketing campaigns across multiple eCommerce platforms
- Analyze campaign performance data using Google Analytics and attribution tools
- Optimize product listings and landing pages for conversion rate improvement
- Conduct A/B testing on marketing creatives and promotional strategies
- Develop weekly performance reports with actionable insights for stakeholders
- Collaborate with cross-functional teams on integrated marketing initiatives
- Track KPIs for customer acquisition, retention, and lifetime value
Kualifikasi
- Maximum 1 year internship experience in Digital/Performance Marketing
- Excellent English communication skills (written and verbal)
- Proficiency in Google Analytics, Excel, and data visualization tools
- Basic understanding of SEO/SEM principles and eCommerce platforms
- Strong analytical mindset with attention to detail
- Currently pursuing or recently graduated with Marketing/Business degree
- Proactive learner with ability to adapt in fast-paced environments