Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for international education? HELP University, a premier private higher education institution in Malaysia, is seeking a strategic and results-oriented Assistant Manager / Manager (International Marketing) to join our high-performing team in Damansara.
In this pivotal role, you will work directly with the Head of Department to spearhead our market expansion and business development efforts across South East Asia. You will be responsible for executing multi-channel marketing campaigns, fostering partnerships with educational agents, and representing HELP University on the global stage. We are looking for an individual who thrives in a fast-paced environment, possesses strong cultural intelligence, and is adept at identifying emerging trends in the international student recruitment landscape.
If you are a self-starter who excels at building relationships and driving student enrollment numbers, we invite you to help us shape the future of global education at one of Malaysia's most respected universities.
Tanggung Jawab
- Assist the Head of Department in developing and executing international marketing strategies across the South East Asia region.
- Identify, develop, and maintain strong relationships with international recruitment agents and academic partners.
- Plan and execute student recruitment roadshows, education fairs, and promotional seminars across target markets.
- Conduct in-depth market research to stay ahead of regional competition and identify new opportunities for growth.
- Prepare and analyze marketing performance reports to track conversion rates and ROI on recruitment activities.
- Manage marketing collateral and digital content localized for diverse South East Asian audiences.
- Provide exceptional counseling to prospective international students and their families regarding programs and enrollment procedures.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3-5 years of experience in international student recruitment or regional business development, preferably within the education sector.
- Strong understanding of the South East Asian education market landscape and student recruitment cycles.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Willingness to travel extensively within the region to meet recruitment targets and build brand presence.
- Proficiency in digital marketing tools and CRM software for lead management.
- Fluency in English and at least one other major South East Asian language is highly preferred.