Deskripsi Pekerjaan
Launch your hospitality marketing career with the Jittlada Group. We are seeking a dynamic and creative Assistant Marketing Manager (F&B) to drive our food and beverage marketing initiatives and elevate our brand presence in the competitive Jakarta market. You will play a pivotal role in shaping our marketing strategies, managing digital campaigns, and fostering strong relationships with partners and stakeholders.
In this role, you will collaborate with cross-functional teams to develop innovative promotional activities that enhance customer engagement and drive revenue growth. You will be responsible for overseeing brand campaigns, managing social media presence, and analyzing market data to ensure our F&B offerings remain top-of-mind for consumers. If you are passionate about culinary arts and possess a knack for strategic marketing, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for F&B outlets to increase brand awareness and drive foot traffic.
- Manage and oversee social media channels, creating engaging content that aligns with the Jittlada Group brand identity.
- Plan, coordinate, and execute promotional events, food festivals, and marketing campaigns both online and offline.
- Analyze market trends, competitor activities, and consumer behavior to optimize marketing performance.
- Collaborate with PR agencies and media partners to secure press coverage and manage public relations.
- Monitor and manage the marketing budget to ensure cost-effective spending and maximum ROI.
- Train and mentor junior marketing staff to foster team growth.
Kualifikasi
- Bachelor’s degree in Marketing, Hospitality Management, Business Administration, or a related field.
- Minimum of 2-4 years of experience in marketing, preferably within the F&B, Restaurant, or Hospitality industry.
- Strong understanding of digital marketing tools, social media platforms, and SEO best practices.
- Excellent written and verbal communication skills in English and Indonesian.
- Proven ability to multitask and work effectively in a fast-paced, dynamic environment.
- Creative mindset with strong problem-solving skills and attention to detail.
- Proficiency in Microsoft Office Suite and marketing analytics software.