Deskripsi Pekerjaan
NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new opportunities for growth. We are seeking an experienced and strategic Associate Director, Consumer and Marketing Insights to join our dynamic team in Kuala Lumpur. In this pivotal role, you will translate complex data into compelling narratives that drive business strategy and marketing innovation. You will collaborate closely with cross-functional teams to uncover deep consumer insights, helping our clients navigate the evolving marketplace with confidence. This is a unique opportunity to lead high-impact projects and shape the future of consumer intelligence in the region.
Tanggung Jawab
- Lead the development and execution of consumer and marketing insights strategies that align with business objectives.
- Analyze market trends and consumer behavior data to provide actionable recommendations for product development and marketing campaigns.
- Manage a team of analysts and researchers, fostering a culture of innovation and excellence.
- Present complex data findings to senior stakeholders and clients in a clear, persuasive manner.
- Drive the adoption of advanced analytical methodologies and tools to enhance insight generation.
- Collaborate with the sales and client services teams to identify new business opportunities and deliver high-value solutions.
- Oversee budget planning and resource allocation for key insight projects.
Kualifikasi
- Master’s degree in Marketing, Business Administration, Analytics, or a related field (MBA preferred).
- Minimum of 10+ years of experience in consumer insights, market research, or marketing strategy, with at least 5 years in a leadership role.
- Proven track record of delivering high-impact insights that have influenced business decisions.
- Strong analytical skills with proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software.
- Excellent communication and presentation skills, with the ability to translate technical data into business value.
- Experience working in a fast-paced, global environment.
- Demonstrated leadership abilities and the capacity to mentor junior team members.