Deskripsi Pekerjaan
Standard Chartered is seeking a visionary Associate Director, Group Web - Web Strategist to elevate our digital presence and shape the future of sc.com. As a key leader in our Global Brand team, you will be responsible for crafting and executing a comprehensive web strategy that resonates with millions of users worldwide.
In this pivotal role, you will bridge the gap between business strategy and digital execution. You will lead initiatives to enhance user experience (UX), optimize content governance, and ensure our online platform remains a trusted source of financial information. If you are passionate about digital transformation and have a proven track record of managing high-impact web projects, we want to hear from you.
Tanggung Jawab
- Define and execute the global web strategy for Standard Chartered, aligning with business objectives and brand guidelines.
- Lead and mentor a high-performing team of web managers and digital strategists to drive excellence.
- Oversee the end-to-end content lifecycle, ensuring accuracy, relevance, and consistency across all digital touchpoints.
- Drive user-centric design initiatives to improve website navigation, engagement, and conversion rates.
- Analyze web analytics and market trends to optimize performance metrics and inform strategic decisions.
- Collaborate with cross-functional partners including marketing, legal, and IT to deliver seamless digital experiences.
- Manage the web budget and prioritize technical roadmaps to ensure timely delivery of key initiatives.
Kualifikasi
- Minimum of 10 years of experience in digital strategy, web management, or digital marketing, with at least 5 years in a leadership or director-level role.
- Proven experience in the financial services sector or a highly regulated industry.
- Strong understanding of web technologies, CMS platforms, and SEO best practices.
- Excellent leadership and communication skills, with the ability to influence stakeholders at all levels.
- Relevant tertiary qualification (MBA or Bachelor’s degree in Marketing, Business, or Communications).
- Strategic thinker with a keen eye for detail and a passion for storytelling.
- Ability to work effectively in a fast-paced, global environment.