Deskripsi Pekerjaan
Are you a strategic marketing leader passionate about the future of global finance? At Wise Payments, we're on a mission to make sending money as easy as sending an email. We are looking for a dynamic B2B Marketing Lead for Asia to drive our growth in one of the world's most exciting markets. In this pivotal role, you will own the marketing strategy and execution for Wise Business, ensuring we capture the full potential of the Asian market. You will be responsible for crafting compelling narratives that resonate with business owners and financial institutions, driving high-quality leads, and accelerating our market penetration. Working in a fast-paced, global environment, you will collaborate closely with product, sales, and engineering teams to align go-to-market strategies with business objectives. If you are looking for a challenging role where you can make a tangible impact on how businesses send money globally, this is the opportunity for you.
Tanggung Jawab
- Develop and execute a comprehensive B2B marketing strategy for Wise Business specifically tailored to the Asia region.
- Drive high-volume lead generation and pipeline growth through targeted campaigns, events, and partner marketing initiatives.
- Collaborate with the sales leadership to identify target accounts and optimize the sales funnel through effective marketing enablement.
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and accountability.
- Analyze market trends, customer behavior, and competitor activities to refine positioning and identify new growth opportunities.
- Manage the regional marketing budget effectively, ensuring maximum ROI on all campaigns and initiatives.
- Build and maintain strong relationships with key stakeholders and industry partners across Asia.
Kualifikasi
- 7+ years of experience in B2B marketing, with a strong preference for candidates from the Fintech, SaaS, or Payments industries.
- Proven track record of leading marketing teams and managing cross-functional projects to achieve aggressive growth targets.
- Strong analytical skills with the ability to interpret data, generate insights, and translate them into actionable strategies.
- Excellent written and verbal communication skills, with the ability to articulate complex value propositions simply.
- Deep understanding of the Asian business landscape, including cultural nuances and market dynamics in Singapore and the broader region.
- Experience with CRM systems, marketing automation tools (e.g., HubSpot, Salesforce), and SEO best practices.
- Bachelor’s degree in Marketing, Business Administration, or a related field.