Deskripsi Pekerjaan
Cemindo Gemilang is a leading player in the building material industry, dedicated to providing high-quality products that contribute to the infrastructure and development of Indonesia. We are seeking a dynamic and creative Brand Activation professional to join our marketing team. In this pivotal role, you will be responsible for driving market awareness, engaging with our target audience, and bringing our brand values to life through impactful on-ground campaigns and strategic product management. You will act as the bridge between our premium building material products and the end-users, ensuring our brand message resonates effectively in a competitive market.
Your primary focus will be on developing and executing innovative activation strategies that foster customer loyalty and drive sales growth. You will collaborate closely with cross-functional teams to align activation activities with broader marketing objectives. If you are passionate about creative marketing, possess a strong understanding of the construction and building material sector, and thrive in a fast-paced environment, we invite you to apply for this exciting opportunity to shape the future of our brand presence in Indonesia.
Tanggung Jawab
- Develop and execute comprehensive brand activation strategies and campaigns to increase product visibility and market penetration.
- Coordinate and manage end-to-end event execution, including product launches, exhibitions, and promotional roadshows.
- Collaborate with internal teams (Sales, Product Management) and external agencies to ensure alignment on brand messaging and campaign goals.
- Analyze campaign performance metrics and ROI to optimize future activation strategies and budget allocation.
- Manage relationships with key stakeholders, vendors, and partners to ensure seamless execution of marketing activities.
- Monitor market trends and competitor activities within the building material industry to identify new opportunities.
- Create engaging content and visual materials for activation events and digital platforms.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
- Minimum of 3-5 years of experience in Brand Activation, Marketing, or Sales Promotion, preferably within the building material, FMCG, or industrial sector.
- Strong understanding of the Indonesian market landscape and consumer behavior in the construction industry.
- Excellent project management and organizational skills with the ability to manage multiple deadlines simultaneously.
- Exceptional communication and interpersonal skills, with the ability to present ideas clearly to diverse audiences.
- Proficiency in Microsoft Office Suite and digital marketing tools.
- Valid driver’s license and willingness to travel within the region as required.