Deskripsi Pekerjaan
Join Glowies Beauty's dynamic marketing team as we revolutionize the beauty industry! We're seeking a passionate Brand Manager to spearhead our brand strategy and market presence. In this pivotal role, you'll drive brand awareness, shape consumer perceptions, and develop integrated marketing campaigns across digital and traditional channels. You'll collaborate with creative teams to ensure brand consistency, analyze market trends to identify growth opportunities, and manage the full brand lifecycle from concept to execution. Glowies Beauty offers a vibrant startup environment where your strategic vision will directly impact our market expansion and product innovation.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with company objectives
- Lead end-to-end marketing campaigns across digital and traditional channels
- Monitor brand performance metrics and ROI analysis
- Collaborate with creative teams to maintain visual and messaging consistency
- Conduct market research to identify emerging trends and consumer insights
- Manage brand partnerships and influencer collaborations
- Oversee budget allocation for brand initiatives and marketing activities
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Business Administration
- 3+ years of brand management experience in beauty/FMCG industry
- Proven track record in developing successful marketing campaigns
- Strong analytical skills with data-driven decision making
- Exceptional communication and stakeholder management abilities
- Proficiency in digital marketing tools and analytics platforms
- Creative mindset with ability to adapt to fast-changing market trends