Deskripsi Pekerjaan
Are you a data-driven professional with a passion for the fast-paced world of FMCG? Delfi is seeking a dynamic Business Analyst to join our team in Subang Jaya. In this pivotal role, you will bridge the gap between complex data sets and strategic marketing initiatives.
You will play a key role in identifying market trends, consumer behavior patterns, and sales performance metrics. By transforming raw data into actionable business intelligence, you will empower our marketing team to optimize strategies, identify untapped market opportunities, and maintain our competitive edge in the FMCG sector. If you have an analytical mindset and a desire to influence strategic decision-making, we want to hear from you.
Tanggung Jawab
- Analyze market, consumer, and sales data to identify trends and growth opportunities.
- Collaborate with the marketing team to optimize brand strategies based on data-driven insights.
- Prepare regular reports and dashboards highlighting key performance indicators (KPIs) and market shifts.
- Conduct competitor analysis to identify potential gaps and market positioning advantages.
- Provide actionable recommendations for product launches, pricing adjustments, and promotional activities.
- Monitor campaign performance and assess the ROI of marketing initiatives.
- Maintain data accuracy and integrity across various analytical platforms and sales databases.
Kualifikasi
- Bachelor’s degree in Business, Economics, Statistics, or a related field.
- Minimum 2-4 years of experience in business analysis, preferably within the FMCG or retail industry.
- Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and MS Excel.
- Proven ability to translate complex data into clear, concise executive reports.
- Strong understanding of market research methodologies and consumer behavior analysis.
- Excellent communication skills with the ability to influence cross-functional stakeholders.
- Ability to thrive in a fast-moving, high-pressure, and deadline-driven environment.