Deskripsi Pekerjaan
Join Private Advertiser's dynamic team as a Business Growth Officer, where you'll spearhead digital transformation initiatives across key customer engagement channels. This pivotal role empowers you to own and optimize WhatsApp as a primary platform for seamless payment processing and enhanced customer interactions. You'll drive measurable business outcomes by monitoring and analyzing critical KPIs including conversion rates, engagement metrics, and channel performance. Collaborate cross-functionally to develop innovative growth strategies that align with our business objectives while staying ahead of industry trends. This position offers the opportunity to shape the future of digital commerce while making tangible impacts on revenue generation and customer satisfaction.
Tanggung Jawab
- Own and optimize WhatsApp channel performance for payment processing and customer engagement
- Monitor, analyze, and report on key KPIs (conversion rates, engagement metrics, channel performance)
- Develop and implement data-driven strategies to drive business growth and digital channel expansion
- Collaborate with cross-functional teams to enhance customer experience and conversion funnels
- Identify and capitalize on new growth opportunities within digital channels
- Manage and optimize digital channel budgets for maximum ROI
- Stay updated on industry trends and emerging digital technologies
Kualifikasi
- Bachelor's degree in Business, Marketing, Digital Commerce, or related field
- Minimum 3 years experience in digital marketing, business development, or growth roles
- Proven track record in managing digital channels (especially WhatsApp Business)
- Strong analytical skills with ability to interpret complex data and metrics
- Experience with CRM platforms and digital payment systems
- Excellent communication and stakeholder management skills
- Proficiency in data analysis tools (Google Analytics, CRM dashboards)
- Strategic thinking with ability to translate data into actionable plans