Deskripsi Pekerjaan
Are you a data-driven strategist with a passion for fintech? Dwi Cermat Indonesia is seeking a dynamic Business Growth Senior Associate to spearhead the expansion of our cash loan division. In this pivotal role, you will be responsible for scaling our market presence, optimizing high-impact customer acquisition funnels, and ensuring the sustainable growth of our disbursement portfolio.
We are looking for a growth hacker at heart who understands the balance between aggressive user acquisition and rigorous risk management. You will work closely with cross-functional teams, including Product, Marketing, and Data Analytics, to turn insights into actionable strategies that drive revenue and operational excellence. If you thrive in a fast-paced environment and are eager to shape the future of digital lending in Indonesia, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive growth strategies to increase market share for the cash loan product portfolio.
- Analyze acquisition funnels to identify bottlenecks and implement conversion rate optimization (CRO) tactics.
- Monitor and report on key performance indicators (KPIs) related to loan disbursements, CAC, and LTV.
- Collaborate with the marketing team to design targeted campaigns that attract high-quality leads.
- Conduct regular competitive analysis to stay ahead of market trends in the Indonesian fintech landscape.
- Manage end-to-end growth experiments, from ideation and A/B testing to full-scale implementation.
- Ensure that all growth initiatives align with risk appetite and regulatory compliance standards.
Kualifikasi
- Bachelor’s degree in Business, Economics, Marketing, or a related quantitative field.
- Minimum 3-5 years of experience in business growth, product management, or digital marketing, preferably within the fintech or banking industry.
- Strong analytical mindset with proficiency in tools like Google Analytics, SQL, or BI visualization platforms.
- Proven track record of managing and scaling user acquisition campaigns with measurable results.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
- Deep understanding of the Indonesian consumer lending market and digital ecosystem.
- Fluency in both Indonesian and English is highly preferred.