Deskripsi Pekerjaan
Join TikTok's dynamic ecosystem as a Business Strategy Manager for TikTok Live, where you'll shape the future of interactive entertainment. This pivotal role requires you to develop data-driven strategies that enhance user engagement, drive monetization opportunities, and expand TikTok Live's market presence in Southeast Asia. You'll collaborate with cross-functional teams including product, engineering, and marketing to identify growth opportunities, analyze competitive landscapes, and optimize live streaming experiences. Your insights will directly influence platform innovation, content monetization models, and strategic partnerships that elevate TikTok Live as a global leader in live entertainment.
As a key strategist, you'll translate complex market trends into actionable business plans while balancing user experience with commercial objectives. You'll lead high-impact projects from conception to execution, leveraging quantitative and qualitative data to measure success and refine approaches. This role demands a blend of creative vision and analytical rigor to navigate the fast-evolving digital landscape and position TikTok Live at the forefront of interactive content innovation.
Tanggung Jawab
- Develop and execute comprehensive business strategies for TikTok Live's growth in key markets
- Analyze market trends, competitor activities, and user behavior data to identify strategic opportunities
- Collaborate with product and engineering teams to define platform features and monetization models
- Design and track KPIs for user engagement, content quality, and revenue generation
- Lead cross-functional initiatives to enhance live streaming experiences and safety measures
- Present strategic insights and recommendations to senior leadership for decision-making
- Build partnerships with content creators and brands to expand TikTok Live's ecosystem
Kualifikasi
- Bachelor's degree in Business, Management, Operations, or related field
- Minimum 5 years of experience in business strategy, product management, or digital media
- Proven track record of developing data-driven strategies that drive measurable business results
- Strong analytical skills with proficiency in interpreting market trends and user behavior data
- Experience leading cross-functional projects in fast-paced tech environments
- Excellent presentation and communication skills for stakeholder alignment
- Deep understanding of live streaming platforms, social media trends, and digital entertainment ecosystems