Deskripsi Pekerjaan
Join Big E Food Corporation as a Category Segment Manager and play a pivotal role in shaping our product strategy and market presence. In this dynamic position, you will lead category planning processes for assigned product categories, translating brand strategies into effective trade initiatives that drive growth and profitability. You'll collaborate with cross-functional teams including marketing, sales, and supply chain to develop comprehensive category plans that align with business objectives and market trends.
The ideal candidate will have a deep understanding of consumer behavior, market dynamics, and competitive landscapes within the food industry. You'll be responsible for identifying growth opportunities, developing category strategies, and ensuring optimal product assortments across different retail channels. This role offers an opportunity to make a significant impact on our product portfolio and contribute to the company's continued success in the competitive Philippine market.
Tanggung Jawab
- Develop and execute category strategies aligned with brand objectives and market insights
- Analyze market trends, consumer behavior, and competitive landscapes to identify growth opportunities
- Collaborate with cross-functional teams to translate brand strategies into effective trade initiatives
- Conduct thorough category and product performance analysis to inform decision-making
- Develop and manage category plans, including pricing, promotion, and assortment strategies
- Build and maintain strong relationships with key trade partners and stakeholders
- Monitor and track category performance metrics, adjusting strategies as needed to achieve targets
- Provide regular reports and insights on category performance to senior management
Kualifikasi
- Bachelor's degree in Business, Marketing, or related field (MBA preferred)
- Minimum of 5 years of experience in category management, sales, or marketing within the FMCG/food industry
- Proven track record of developing and implementing successful category strategies
- Strong analytical skills with ability to interpret market data and consumer insights
- Excellent communication and presentation skills with ability to influence stakeholders at all levels
- Deep understanding of the Philippine retail landscape and consumer market dynamics
- Proficiency in data analysis tools and category management software
- Strategic thinking with ability to translate insights into actionable plans