Deskripsi Pekerjaan
Optum is a leading health services company dedicated to helping people live healthier lives and making health care work better. We are currently seeking a Channel Specialist - Direct Marketing (Manager) to join our dynamic team in Makati City. In this pivotal role, you will be responsible for direct customer outreach across various marketing strategies. You will have the unique opportunity to manage ROI-driven campaigns and interpret campaign-level P&L impact to drive business growth. You will collaborate with cross-functional teams to ensure our marketing efforts align with organizational goals and deliver measurable results. This is a fantastic opportunity for a strategic thinker to lead marketing initiatives that directly impact the bottom line.
Tanggung Jawab
- Develop and execute comprehensive direct marketing strategies to enhance customer engagement and acquisition.
- Manage end-to-end ROI-driven campaigns, ensuring strict alignment with budget constraints and profit goals.
- Analyze campaign-level P&L impact to identify trends, optimize performance, and recommend strategic adjustments.
- Collaborate closely with sales and product teams to align channel marketing efforts with overall business objectives.
- Monitor market trends and competitor activities to inform channel selection and messaging.
- Prepare detailed reports and presentations for senior leadership to showcase campaign performance and insights.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in direct marketing, channel management, or performance marketing.
- Strong analytical skills with the ability to interpret financial data and P&L statements effectively.
- Proven track record of managing successful ROI-driven campaigns in a corporate environment.
- Excellent communication and interpersonal skills for effective stakeholder management.
- Familiarity with CRM software and marketing automation tools.
- Experience in the healthcare or insurance industry is a distinct advantage.