Deskripsi Pekerjaan
Mandiri Andalan Utama is seeking a dynamic Chief Marketing Officer (Banking) to lead our vehicle financing and refinancing product initiatives in Palopo. As a key member of our leadership team, you'll develop innovative marketing strategies to drive customer acquisition and market share growth in the competitive banking sector. This role requires a visionary leader who can transform market insights into actionable campaigns while managing cross-functional teams to achieve ambitious sales targets. You'll oversee end-to-end marketing operations from digital campaigns to customer relationship management, ensuring our financial products reach underserved markets effectively. The ideal candidate will bring proven experience in financial services marketing, data-driven decision-making, and team leadership to position Mandiri Andalan Utama as a market leader in vehicle financing solutions.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for vehicle financing and refinancing products
- Lead and mentor the marketing team to achieve sales targets and KPIs
- Conduct market research and competitor analysis to identify growth opportunities
- Manage multi-channel marketing campaigns including digital, print, and events
- Optimize customer acquisition funnel through data-driven marketing initiatives
- Collaborate with product development teams to enhance customer offerings
- Monitor marketing budget ROI and allocate resources efficiently
- Build strategic partnerships with automotive dealers and financial institutions
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of marketing leadership experience in banking or financial services
- Proven track record in vehicle financing or consumer lending marketing
- Strong analytical skills with experience in marketing analytics tools
- Expertise in digital marketing channels and CRM systems
- Excellent communication and stakeholder management abilities
- Strategic thinking with ability to translate insights into actionable plans
- Experience managing marketing budgets and P&L responsibility