Deskripsi Pekerjaan
Are you a strategic marketing leader with a passion for the financial sector? Mandiri Andalan Utama is seeking an experienced Chief Marketing Officer to lead our BRI Finance division. In this pivotal role, you will develop and execute comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will lead a dynamic marketing team, analyze market trends, and create innovative campaigns that resonate with our target audience. The ideal candidate will have a deep understanding of financial products and services, exceptional leadership skills, and a proven track record of delivering measurable results in competitive markets.
As CMO, you will collaborate with cross-functional teams to ensure alignment with business objectives and regulatory requirements. You will have the opportunity to shape the future of marketing at Mandiri Andalan Utama, leveraging your expertise to enhance our market position and expand our customer base. If you are ready to take on this exciting challenge and make a significant impact in the financial services industry, we encourage you to apply.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for BRI Finance products and services
- Lead and manage the marketing team to ensure effective execution of marketing campaigns
- Conduct market research and analysis to identify trends, opportunities, and competitive landscape
- Oversee budget planning and allocation for marketing initiatives
- Build and maintain relationships with key stakeholders and partners
- Monitor and analyze marketing performance metrics to optimize campaigns
- Stay updated on industry regulations and ensure marketing compliance
- Represent the company at industry events and conferences
Kualifikasi
- Minimum of Diploma-3 (Associate Degree) in Marketing, Business, or related field
- At least 5 years of experience in marketing leadership roles, preferably in the finance sector
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills with the ability to interpret market data and trends
- Excellent communication, presentation, and interpersonal skills
- Ability to lead and motivate a team toward achieving marketing objectives
- Knowledge of marketing automation tools and digital marketing platforms
- Familiarity with financial industry regulations and compliance requirements