Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a Chief Marketing Officer for BRI Finance and lead transformative marketing initiatives in Indonesia's dynamic financial sector. We're seeking a visionary leader to drive our financing productsâincluding new car loans, used vehicle financing, and multi-purpose loansâto new heights. In this strategic role, you'll develop and execute comprehensive marketing campaigns that expand our market presence, enhance brand visibility, and directly engage potential customers through personalized financial solutions.
You'll spearhead digital and traditional marketing strategies, analyze market trends, and optimize customer acquisition channels. The ideal candidate will possess deep expertise in financial services marketing, with a proven ability to convert prospects into loyal customers while maintaining compliance with banking regulations. This is an exceptional opportunity to shape the future of consumer finance in Kalimantan Tengah and beyond.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for BRI Finance's financing products
- Lead direct customer acquisition campaigns for new/used vehicle and multi-purpose loans
- Manage marketing budget allocation and ROI optimization
- Analyze market trends and competitive landscape to inform strategic decisions
- Oversee digital marketing channels including social media, SEO, and email campaigns
- Collaborate with cross-functional teams to align marketing with business objectives
- Train and mentor marketing staff on product knowledge and sales techniques
- Ensure all marketing activities comply with financial industry regulations
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or Finance; MBA preferred
- Minimum 5 years of marketing leadership experience in financial services
- Proven track record in auto financing or consumer lending products
- Expertise in digital marketing tools and customer acquisition strategies
- Strong analytical skills with experience in market research and data interpretation
- Excellent communication and presentation abilities in Bahasa Indonesia
- Knowledge of banking regulations and compliance requirements
- Ability to work in target-driven environments with measurable KPIs