Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a dynamic Chief Marketing Officer for BRI Finance's automotive division in Jember! Lead innovative marketing strategies for new and used car sales while driving brand growth in East Java's competitive automotive market. We offer a comprehensive compensation package including competitive base salary, full BPJS Ketenagakerjaan (social security) and BPJS Kesehatan (health insurance), performance-based incentives, and clear career progression pathways. As our CMO, you'll shape the future of automotive financing solutions while developing impactful campaigns that resonate with local customers and dealerships.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for new and used car finance products
- Lead digital and traditional marketing campaigns across multiple channels
- Analyze market trends and competitor activities to identify growth opportunities
- Manage marketing budgets and ROI optimization for automotive finance products
- Build strategic partnerships with car dealerships and key stakeholders
- Oversee brand management and customer acquisition initiatives in Jember region
- Lead and mentor the marketing team to achieve sales targets
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 3 years experience in automotive/finance marketing leadership
- Proven track record in developing sales-driven marketing campaigns
- Strong analytical skills with market trend interpretation ability
- Excellent communication and stakeholder management capabilities
- Experience with digital marketing tools and CRM systems
- Knowledge of Indonesian automotive market dynamics