Deskripsi Pekerjaan
Are you a strategic leader with a passion for driving retail growth and brand excellence? Mandiri Andalan Utama is seeking a visionary and results-driven Chief Marketing Officer (CMO) to lead our marketing initiatives in Mojokerto. As our CMO, you will play a pivotal role in shaping our brand identity, optimizing consumer engagement, and spearheading innovative campaigns that resonate with our target market in the retail and consumer products sector.
We are looking for a hands-on leader who understands the local retail landscape while possessing the skills to scale our market presence. You will work closely with the executive team to align marketing strategies with our business objectives, ensuring sustainable growth and long-term brand loyalty. If you are creative, data-driven, and ready to take the next step in your career with a growing company, we want to hear from you.
We offer a supportive work environment with clear career development paths, competitive incentives, and comprehensive benefits including BPJS Kesehatan and Ketenagakerjaan.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase brand awareness and market share in the retail sector.
- Lead and mentor the marketing team to deliver high-impact campaigns across digital and traditional channels.
- Analyze market trends, consumer behavior, and competitor activities to identify new growth opportunities.
- Manage the marketing budget effectively to ensure high ROI on all advertising and promotional expenditures.
- Collaborate with the sales and product teams to ensure cohesive brand messaging and customer value delivery.
- Oversee the development of marketing collateral, social media presence, and local store activation events.
- Prepare performance reports for executive leadership and adjust strategies based on data-driven insights.
Kualifikasi
- Proven experience in a senior marketing role, preferably within the retail or consumer products industry.
- Strong understanding of marketing principles, digital marketing, and brand management.
- Excellent leadership, communication, and interpersonal skills.
- Ability to analyze complex data sets and translate them into actionable business strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience in managing promotional budgets and marketing teams.
- Resilient, self-motivated, and capable of working in a fast-paced retail environment.
- Proficiency in local market dynamics in the East Java region is a significant advantage.