Deskripsi Pekerjaan
Mandiri Andalan Utama is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our brand growth and market expansion in the retail sector. As the driving force behind our marketing initiatives, you will be responsible for defining our brand identity, optimizing customer acquisition channels, and fostering long-term loyalty. This is a pivotal leadership role for an individual who thrives in a fast-paced environment and is passionate about driving retail performance through data-driven decisions and creative campaigns.
You will work closely with the executive team to shape our competitive positioning, ensuring that our products reach the right audience effectively. We are looking for a candidate who is not only a creative strategist but also an operational expert capable of managing budgets, leading teams, and delivering measurable results. If you are ready to take full ownership of our marketing ecosystem and contribute to our long-term business success, we invite you to join our growing team.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that align with business objectives and growth targets.
- Oversee all marketing campaigns, including digital, traditional, and in-store promotional activities.
- Analyze market trends, competitor activity, and customer behavior to identify new growth opportunities.
- Manage the marketing budget effectively to ensure maximum ROI across all advertising channels.
- Lead and mentor the marketing team to foster a culture of innovation, accountability, and high performance.
- Collaborate with sales and operations departments to ensure seamless execution of integrated retail campaigns.
- Monitor key performance indicators (KPIs) and provide actionable insights to the executive management team.
Kualifikasi
- Proven experience in marketing management or leadership roles, preferably within the retail or consumer products industry.
- Strong understanding of modern marketing tools, digital platforms, and customer analytics.
- Excellent leadership skills with the ability to manage, inspire, and develop cross-functional teams.
- Exceptional strategic planning, budgeting, and analytical skills.
- Strong communication and interpersonal abilities to collaborate effectively with internal and external stakeholders.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Resilient, results-oriented mindset with a focus on long-term brand sustainability.