Deskripsi Pekerjaan
Are you a visionary leader with a passion for driving retail growth? Mandiri Andalan Utama is seeking a strategic and results-oriented Chief Marketing Officer (CMO) to lead our marketing division in Kotamobagu. In this pivotal role, you will be responsible for shaping our brand identity, optimizing consumer engagement strategies, and driving overall sales growth across our retail product lines.
We are looking for a creative thinker who balances data-driven insights with innovative marketing campaigns. As our CMO, you will manage a dynamic team, oversee multi-channel marketing efforts, and play a crucial role in our company's expansion. This is an exciting opportunity to scale a growing retail brand while enjoying a competitive compensation package and clear professional development pathways.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive retail sales and brand visibility.
- Lead, mentor, and inspire the marketing team to achieve departmental KPIs.
- Manage marketing budgets and allocate resources effectively across digital and traditional channels.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Collaborate with operations and sales teams to align marketing efforts with business objectives.
- Design and implement customer loyalty and acquisition programs.
- Oversee brand integrity and public relations efforts in the region.
- Track, measure, and report on the performance of all marketing campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in senior marketing roles, preferably within the retail or consumer products sector.
- Strong leadership skills with a proven track record of managing high-performing teams.
- Deep understanding of digital marketing platforms, social media, and retail analytics.
- Excellent communication, interpersonal, and negotiation skills.
- Strategic thinker with a strong emphasis on achieving measurable results.
- Fluency in Bahasa Indonesia; proficiency in English is an added advantage.
- Must be based in or willing to relocate to Kotamobagu, Sulawesi Utara.