Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) in the dynamic banking sector, where you'll spearhead innovative marketing strategies for vehicle financing and refinancing products. This pivotal role demands a visionary leader to drive brand growth, enhance market penetration, and develop customer-centric campaigns that resonate with Indonesia's evolving financial landscape. You'll lead cross-functional initiatives to optimize product visibility, analyze market trends, and implement data-driven solutions that maximize ROI. The position offers an exciting opportunity to shape the future of retail banking in Bali while collaborating with industry experts to create impactful financial solutions.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for vehicle financing and refinancing products
- Analyze market trends and consumer behavior to identify growth opportunities
- Lead cross-functional teams to align marketing initiatives with business objectives
- Manage digital and traditional marketing campaigns across multiple channels
- Monitor campaign performance metrics and optimize strategies accordingly
- Build strategic partnerships with dealerships and financial institutions
- Ensure brand consistency across all marketing materials and touchpoints
Kualifikasi
- Bachelor's degree in Marketing, Business, or Finance (Master's preferred)
- Minimum 5 years of marketing experience in banking/financial services
- Proven track record in vehicle financing or retail product marketing
- Expertise in digital marketing tools and analytics platforms
- Strong leadership skills with experience managing marketing teams
- Excellent analytical skills and data-driven decision-making abilities
- Fluent in Bahasa Indonesia and English communication