Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a strategic Chief Marketing Officer (CMO) for BRI Finance and lead transformative marketing initiatives in Purwokerto's dynamic financial landscape. This pivotal role requires you to develop and execute comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth for BRI Finance's portfolio. You'll oversee digital and traditional marketing campaigns, analyze market trends, and optimize ROI across all channels. The position demands collaboration with cross-functional teams to align marketing objectives with business goals while maintaining strict compliance with financial industry regulations. Ideal candidates will bring innovative thinking, data-driven decision-making skills, and a proven track record of scaling marketing operations in competitive markets.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for BRI Finance products and services
- Lead digital marketing campaigns across social media, email, and content platforms
- Analyze market trends and customer insights to identify growth opportunities
- Manage marketing budgets and optimize ROI across all channels
- Oversee brand management and ensure consistent messaging across touchpoints
- Collaborate with sales and product teams to align marketing initiatives
- Monitor KPIs and generate performance reports for stakeholders
- Ensure compliance with financial marketing regulations and standards
Kualifikasi
- Minimum education of Diploma 3 (D3) in Marketing, Business, or related field
- Proven experience in marketing leadership roles, preferably in financial services
- Strong strategic planning and campaign execution skills
- Proficiency in digital marketing tools and analytics platforms
- Excellent communication and team management abilities
- Understanding of financial industry regulations and compliance
- Data-driven decision-making with analytical mindset
- Ability to work in fast-paced environment with multiple stakeholders