Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our Chief Marketing Officer for BRI Finance and lead transformative marketing initiatives in Indonesia's dynamic financial sector. This pivotal role requires a strategic leader to drive brand growth, customer acquisition, and market expansion through innovative marketing strategies. You'll oversee the entire marketing ecosystem, from digital campaigns to brand positioning, while ensuring alignment with BRI Finance's core business objectives.
We seek a visionary marketer with deep finance industry expertise to spearhead our market presence in Tegal and beyond. The ideal candidate will possess exceptional leadership skills, data-driven decision-making abilities, and a proven track record of delivering measurable ROI. If you're ready to shape the future of financial marketing and drive sustainable business growth, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with BRI Finance's business goals
- Lead digital transformation initiatives across all marketing channels (social, SEO, content)
- Drive customer acquisition and retention campaigns with measurable KPIs
- Manage marketing budgets and optimize spend for maximum ROI
- Analyze market trends and consumer insights to identify growth opportunities
- Oversee brand management and ensure consistent messaging across touchpoints
- Collaborate with cross-functional teams to enhance product-market fit
Kualifikasi
- Minimum D3 degree in Marketing, Business, or related field
- 5+ years in senior marketing leadership roles, preferably in finance
- Proven expertise in digital marketing automation and analytics tools
- Strong strategic planning and budget management skills
- Exceptional communication and stakeholder management abilities
- Experience managing high-performing marketing teams
- Deep understanding of Indonesian financial market dynamics