Deskripsi Pekerjaan
We are seeking a dynamic Chief Marketing Officer (CMO) to lead our marketing strategy at Mandiri Andalan Utama's BRI Finance division in Tangerang. As a key leader in our banking and financial services team, you'll drive brand growth, develop innovative campaigns, and lead digital transformation initiatives. This role offers a competitive compensation package including base salary aligned with Indonesia's regional minimum wage, comprehensive BPJS Ketenagakerjaan (social security) and BPJS Kesehatan (health insurance) benefits, plus performance-based incentives. Join us to shape the future of financial marketing in one of Indonesia's most vibrant economic regions.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for BRI Finance products and services
- Lead digital transformation initiatives across online banking channels
- Manage marketing budgets and ROI analysis for campaign effectiveness
- Oversee brand management and customer acquisition strategies
- Coordinate with product teams to align marketing with financial service offerings
- Analyze market trends and competitor activities to identify growth opportunities
- Lead and mentor the marketing team to achieve performance targets
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of experience in banking/financial services marketing
- Proven track record in developing and implementing digital marketing campaigns
- Strong leadership skills with team management experience
- Expertise in market research and consumer behavior analysis
- Proficiency in marketing analytics tools and CRM systems
- Excellent communication and negotiation abilities