Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a strategic Chief Marketing Officer to lead transformative growth in our BRI Finance division. This pivotal role demands a visionary leader capable of developing innovative marketing strategies that drive brand equity, customer acquisition, and revenue expansion. You'll spearhead cross-functional initiatives, mentor high-performing teams, and leverage data-driven insights to capture emerging market opportunities in Sumedang's dynamic financial landscape. We offer a competitive compensation package aligned with Indonesian market standards, including base salary, performance incentives, and comprehensive benefits. Mandiri Andalan Utama provides a collaborative environment where your expertise will directly shape our market position and contribute to Indonesia's financial inclusion goals.
Our benefits package extends beyond competitive remuneration, encompassing full BPJS Kesehatan and Ketenagakerjaan coverage, monthly performance incentives, and opportunities for professional development. This role is ideal for results-driven marketing executives seeking to make measurable impact in a reputable financial institution while enjoying work-life balance in Jawa Barat's thriving business ecosystem.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with BRI Finance's business objectives and market trends
- Lead, mentor, and optimize the marketing team's performance through data-driven coaching and resource allocation
- Oversee end-to-end campaign management across digital, traditional, and experiential channels
- Conduct market research and competitive analysis to identify growth opportunities and strategic positioning
- Manage marketing budgets, ROI tracking, and performance reporting to stakeholders
- Collaborate with product, sales, and compliance teams to ensure cohesive customer journey
- Drive brand awareness initiatives while maintaining strict regulatory compliance standards
- Implement innovative customer retention and loyalty programs for BRI Finance's portfolio
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Finance, or related field (Master's preferred)
- Minimum 8+ years progressive marketing experience with 3+ years in senior leadership roles
- Proven track record in developing and executing marketing strategies for financial services
- Expertise in digital marketing, CRM systems, and data analytics tools (e.g., Google Analytics, HubSpot)
- Strong understanding of Indonesian financial regulations and market dynamics
- Exceptional leadership, negotiation, and cross-functional collaboration skills
- Strategic thinking with ability to translate market insights into actionable plans
- Fluency in Bahasa Indonesia and English for stakeholder communications