Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) and lead transformative marketing strategies in the dynamic finance sector. This pivotal role requires a visionary leader to drive brand growth, enhance market penetration, and elevate customer engagement across our financial services portfolio. You'll spearhead data-driven campaigns, optimize digital channels, and foster cross-functional collaboration to deliver measurable ROI. Enjoy competitive compensation with comprehensive benefits including UMK-compliant base salary, full BPJS health and labor insurance, and performance-based incentives. Located in Kediri, Jawa Timur, this position offers the opportunity to shape the future of financial marketing in Indonesia's growing economy.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with financial services objectives
- Lead digital transformation initiatives across online and offline channels
- Manage marketing budget allocation and ROI optimization
- Analyze market trends and competitor activities to identify growth opportunities
- Oversee brand management and customer experience enhancement
- Coordinate with finance, sales, and product teams for integrated campaigns
- Mentor marketing team members and foster high-performance culture
- Implement compliance frameworks for financial marketing regulations
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- 8+ years of progressive marketing leadership experience in finance/banking sector
- Proven track record in developing and scaling marketing strategies for financial products
- Expertise in digital marketing, CRM systems, and data analytics tools
- Strong understanding of Indonesian financial regulations and market dynamics
- Exceptional strategic planning and team management capabilities
- Fluency in Bahasa Indonesia and business English
- Experience with budget management and performance KPI reporting