Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a dynamic Chief Marketing Officer (CMO) and lead transformative marketing strategies in the finance sector. This senior leadership role requires a visionary professional to drive brand growth, enhance market presence, and develop innovative campaigns tailored to financial products and services. You will spearhead digital transformation initiatives, optimize customer acquisition channels, and foster cross-functional collaboration to achieve ambitious revenue targets. The position offers an opportunity to shape the company's marketing roadmap while working with a dedicated team in Tangerang's thriving business environment.
As CMO, you'll leverage data-driven insights to identify emerging market trends, analyze competitor positioning, and refine value propositions for diverse customer segments. The ideal candidate will demonstrate expertise in financial marketing, budget optimization, and team leadership in a competitive landscape. This full-time role provides a competitive compensation package and the chance to make a significant impact on Mandiri Andalan Utama's market expansion.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with financial business objectives
- Lead digital transformation initiatives across online and offline channels
- Manage marketing budget allocation and ROI optimization for finance products
- Analyze market trends and customer behavior to inform campaign strategies
- Oversee brand management and creative content development
- Collaborate with sales and product teams to align marketing with revenue goals
- Build and maintain strategic partnerships with financial institutions
Kualifikasi
- Minimum Diploma (D3) in Marketing, Business, Finance, or related field
- 5+ years of progressive marketing experience in finance/banking sector
- Proven track record of leading marketing teams and campaigns
- Strong analytical skills with experience in market research and data interpretation
- Expertise in digital marketing tools and customer acquisition channels
- Excellent communication and stakeholder management abilities
- Strategic thinking with ability to translate market insights into actionable plans