Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) and lead our automotive division's growth strategy! We're seeking an innovative leader to drive our New & Used Car sales through cutting-edge marketing initiatives. In this pivotal role, you'll shape brand identity, develop customer acquisition strategies, and oversee digital and traditional marketing campaigns. Mandiri Andalan Utama offers a collaborative environment where your expertise will directly impact our market presence and revenue growth. Our competitive compensation package includes:
- Competitive UMK-compliant base salary
- Comprehensive BPJS Kesehatan (Health Insurance) coverage
- BPJS Ketenagakerjaan (Social Security) benefits
- Performance-based incentives and bonuses
- Professional development opportunities
Be part of Indonesia's automotive revolution and transform how we connect with car buyers in Jakarta's dynamic market. Apply now to drive our next chapter of success!
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for new and used car sales channels
- Lead cross-functional marketing teams to achieve sales targets and brand objectives
- Analyze market trends, competitor activities, and consumer behavior insights
- Oversee digital marketing campaigns including SEO, social media, and content marketing
- Manage marketing budgets and optimize ROI across all channels
- Collaborate with sales teams to align marketing initiatives with customer journey
- Monitor KPIs and provide data-driven recommendations for strategy refinement
- Build partnerships with automotive industry stakeholders and media partners
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- Minimum 8 years of marketing experience with 3+ years in leadership role
- Proven track record in automotive or retail marketing strategies
- Expertise in digital marketing tools, analytics platforms, and CRM systems
- Strong budget management and resource allocation skills
- Excellent communication, negotiation, and team leadership abilities
- Ability to translate market insights into actionable campaigns
- Experience managing multi-channel marketing campaigns