Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) and lead our automotive sales strategy in Tegal. We're seeking a dynamic marketing professional to drive growth in both new and used car segments while building our brand presence in Central Java. This full-time role offers competitive compensation with performance-based incentives, comprehensive BPJS benefits (Ketenagakerjaan and Kesehatan), and clear career advancement pathways within our established automotive dealership network.
As CMO, you'll shape our market positioning, oversee digital and traditional marketing campaigns, and collaborate with sales teams to maximize customer acquisition. Mandiri Andalan Utama provides a supportive environment where your marketing expertise directly impacts business growth. Enjoy stability with UMK-compliant base salary while developing innovative solutions for Indonesia's evolving automotive market.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for new and used car sales in Tegal region
- Lead digital marketing initiatives including social media, SEO, and online advertising campaigns
- Manage marketing budget allocation and optimize ROI across all channels
- Analyze market trends and customer behavior to identify growth opportunities
- Coordinate with sales teams to align marketing efforts with sales targets
- Oversee brand management and promotional activities across all touchpoints
- Implement customer retention programs and loyalty initiatives
- Monitor competitor activities and market positioning
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 3 years of experience in automotive marketing or sales leadership
- Proven track record in developing successful marketing campaigns
- Strong analytical skills with ability to interpret market data
- Excellent communication and presentation abilities
- Proficiency in digital marketing tools and analytics platforms
- Experience managing marketing budgets and teams
- Knowledge of Indonesian automotive market dynamics