Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) and lead transformative marketing strategies in Indonesia's dynamic banking sector. This pivotal role requires visionary leadership to drive brand growth, enhance customer acquisition, and optimize digital engagement across our banking portfolio. You'll oversee comprehensive marketing operations from campaign ideation to execution, ensuring alignment with financial services regulations while delivering measurable ROI. Enjoy competitive compensation including UMK-compliant base salary, comprehensive health and labor insurance (BPJS), performance-based incentives, and opportunities for professional development in a fast-paced financial environment.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for banking products and services
- Lead digital transformation initiatives including SEO, social media, and content marketing
- Manage cross-functional teams to ensure cohesive brand messaging across all channels
- Analyze market trends and customer behavior to identify growth opportunities
- Oversee budget allocation and campaign performance metrics
- Establish strategic partnerships with fintech and financial institutions
- Ensure compliance with banking regulations in all marketing activities
Kualifikasi
- Bachelor's degree in Marketing, Business, or Finance; MBA preferred
- Minimum 8 years of marketing experience with 5+ years in leadership roles
- Proven track record in banking/financial services marketing
- Expertise in digital marketing tools and analytics platforms
- Strong strategic planning and budget management skills
- Excellent communication and stakeholder management abilities
- Deep understanding of Indonesian financial market dynamics