Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) for BRI Finance and lead transformative marketing strategies in Indonesia's dynamic financial sector. This pivotal role requires expertise in Bank Indonesia (BI) compliance and financial services marketing to drive brand growth, market expansion, and revenue optimization. You'll spearhead digital and traditional campaigns, manage cross-functional teams, and ensure all marketing initiatives align with regulatory standards while delivering exceptional customer experiences.
As CMO, you'll develop data-driven marketing frameworks, optimize budget allocation, and forge strategic partnerships to enhance BRI Finance's market presence. The position demands a proactive leader who can navigate complex financial regulations while innovating in a competitive landscape. If you possess a proven track record in financial marketing, BI clearance compliance, and team leadership, this role offers an opportunity to shape the future of banking services in Riau province.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for BRI Finance products in Pekanbaru and Riau region
- Ensure all marketing activities comply with Bank Indonesia (BI) regulations and financial compliance standards
- Lead digital and traditional marketing campaigns to drive customer acquisition and retention
- Manage marketing budgets and ROI analysis for maximum impact
- Coordinate with finance and compliance teams for regulatory alignment
- Analyze market trends and competitor activities to identify growth opportunities
- Build and lead high-performing marketing teams through mentorship and strategic planning
Kualifikasi
- Minimum Bachelor's degree in Marketing, Finance, Business Administration, or related field
- Proven experience (5+ years) in marketing leadership roles within financial services
- Valid Bank Indonesia (BI) clearance certification with clean compliance record
- Expertise in digital marketing, brand management, and financial product promotion
- Strong analytical skills with experience in market research and data-driven decision making
- Exceptional leadership abilities with team management experience
- Deep understanding of Indonesian financial regulations and banking compliance standards