Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a CMO BRI FINANCE BANDARJAYA and drive our financial marketing initiatives to new heights! We're seeking a dynamic professional to lead our customer marketing strategies for BRI Finance products in Lampung Selatan. This role offers competitive compensation including UMK-compliant base salary, comprehensive BPJS Ketenagakerjaan and health insurance coverage, and performance-based incentives. You'll work in a collaborative environment focused on financial innovation and customer-centric solutions, with opportunities to develop impactful marketing campaigns that enhance brand visibility and customer acquisition in Lampung's growing financial sector.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for BRI Finance products in Lampung region
- Lead customer acquisition campaigns across digital and traditional channels
- Analyze market trends and customer behavior to optimize marketing approaches
- Collaborate with sales teams to align marketing initiatives with business goals
- Manage marketing budget allocation and ROI tracking
- Create engaging content for financial products and services
- Monitor competitor activities and market positioning
- Report marketing performance metrics to senior management
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 3 years of marketing experience in financial services or banking
- Proven track record in developing customer acquisition strategies
- Strong analytical skills with data-driven decision making
- Excellent communication and presentation abilities
- Proficiency in digital marketing tools and CRM systems
- Knowledge of Lampung market dynamics and financial regulations
- Ability to work independently and in cross-functional teams