Deskripsi Pekerjaan
Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance and lead our marketing initiatives to drive business growth in the competitive financial sector. In this strategic role, you will shape our marketing vision, develop innovative campaigns, and lead a dynamic team to enhance brand awareness and customer acquisition. We seek a results-driven marketing leader with expertise in financial services to position BRI Finance as a market leader.
You will collaborate with cross-functional teams to align marketing strategies with business objectives, analyze market trends to identify growth opportunities, and optimize digital marketing channels. The ideal candidate will balance creative strategy with data-driven decision-making to maximize ROI and deliver measurable results. This position offers the opportunity to make a significant impact on our financial services portfolio while mentoring high-performing marketing professionals.
Mandiri Andalan Utama provides a collaborative environment where innovation and professional growth are prioritized. If you're passionate about transforming marketing in the finance industry and ready to lead impactful campaigns, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for BRI Finance products and services
- Lead and mentor the marketing team to achieve KPIs and performance targets
- Conduct market research to identify trends, customer needs, and competitive insights
- Manage digital marketing campaigns across social media, email, and content platforms
- Collaborate with product development teams on go-to-market strategies
- Optimize marketing budgets and ensure cost-effective resource allocation
- Build strategic partnerships and stakeholder relationships to expand market reach
Kualifikasi
- Minimum D3 (Diploma-3) in Marketing, Business, or related field
- 5+ years of progressive marketing experience with 2+ years in leadership roles
- Proven track record in developing and implementing marketing strategies
- Strong analytical skills with experience in data-driven marketing decisions
- Expertise in digital marketing tools and platforms (Google Analytics, CRM, etc.)
- Excellent communication, presentation, and stakeholder management skills
- Knowledge of financial services industry regulations and best practices