Deskripsi Pekerjaan
Are you a visionary marketer looking to redefine the intersection of finance and technology? Standard Chartered is seeking a highly analytical and creative Content, Digital and Growth Marketing Lead to join our prestigious SC Ventures team in Singapore. In this pivotal role, you will be at the forefront of the fintech revolution, crafting strategies that scale our digital initiatives and drive sustainable growth across our ecosystem.
You will lead high-impact marketing campaigns that bridge the gap between complex banking solutions and consumer needs. We are looking for a data-driven leader who is not afraid to experiment with new digital channels, optimize conversion funnels, and tell compelling stories that position SC Ventures as a global leader in innovation. If you thrive in agile environments and are passionate about building the future of banking, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive growth marketing strategies to drive user acquisition, engagement, and retention across multiple digital platforms.
- Manage the end-to-end content lifecycle, from ideation and production to distribution, ensuring alignment with global brand standards and business goals.
- Analyze marketing performance data to optimize digital funnels, improve ROI, and report on key growth metrics to stakeholders.
- Collaborate with product, design, and engineering teams to implement innovative growth hacks and feature experiments.
- Oversee digital advertising budgets and media buying across search, social, and programmatic channels.
- Lead and mentor a cross-functional team of content creators and performance marketers.
- Stay ahead of fintech market trends to identify new opportunities for audience expansion and brand differentiation.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 7-10 years of experience in digital marketing, growth marketing, or content strategy, preferably within the fintech or SaaS sector.
- Proven track record of managing high-performance digital marketing campaigns and achieving measurable growth targets.
- Deep expertise in SEO/SEM, email marketing, marketing automation tools, and web analytics platforms (e.g., Google Analytics, Mixpanel).
- Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies.
- Excellent communication and storytelling skills with the ability to translate complex financial products into accessible content.
- Ability to thrive in a fast-paced, entrepreneurial environment while navigating the requirements of a large-scale financial institution.