Deskripsi Pekerjaan
Join Hong Leong Bank's dynamic Marketing & Communications team as a Contingent Worker specializing in analytics. This full-time role offers an exciting opportunity to leverage data-driven insights to enhance our marketing strategies and customer engagement initiatives. You'll work closely with cross-functional teams to transform raw data into actionable intelligence, supporting the bank's digital transformation journey. As a key contributor to our analytics ecosystem, you'll help optimize campaign performance, identify growth opportunities, and deliver compelling visualizations that inform strategic decisions. This position is ideal for analytical professionals seeking hands-on experience in a leading financial institution while making measurable impact on marketing effectiveness.
Tanggung Jawab
- Analyze marketing campaign data to measure ROI and identify optimization opportunities
- Develop and maintain performance dashboards using SQL and visualization tools
- Support A/B testing initiatives for digital marketing channels
- Collaborate with marketing teams to define KPIs and track progress
- Extract and clean data from multiple sources including CRM and web analytics platforms
- Prepare monthly performance reports with actionable recommendations
- Stay updated on industry analytics trends and best practices
Kualifikasi
- Bachelor's degree in Statistics, Mathematics, Computer Science, or related field
- Proficiency in SQL and data analysis tools (Excel, Google Analytics)
- Experience with data visualization platforms (Tableau/Power BI preferred)
- Strong understanding of marketing metrics and attribution models
- Detail-oriented with excellent problem-solving skills
- Ability to translate complex data into business insights
- Basic knowledge of banking/financial services industry preferred