Deskripsi Pekerjaan
Are you a customer-centric professional with a passion for the fashion industry? Central Cipta Murdaya is seeking a dynamic CRM Senior Staff to join our team in Kemayoran. In this pivotal role, you will be the heartbeat of our customer engagement strategy, responsible for designing and executing loyalty programs that resonate with our retail fashion audience.
We are looking for someone who thrives at the intersection of data-driven insights and hands-on community engagement. You won't just be behind a desk; you will actively bridge the gap between digital CRM strategies and tangible offline marketing activations. If you are eager to shape customer journeys and foster brand advocacy in a fast-paced retail environment, we want to hear from you.
Tanggung Jawab
- Develop, implement, and optimize customer loyalty programs to increase retention and customer lifetime value.
- Collaborate with the marketing team to integrate CRM initiatives with offline retail activations and store events.
- Analyze customer data to segment audiences and create personalized communication journeys.
- Manage community-building efforts and facilitate direct engagement with our core customer base.
- Monitor key performance indicators (KPIs) such as churn rate, engagement rates, and loyalty program participation.
- Coordinate with cross-functional teams including sales, operations, and creative to ensure brand consistency across all touchpoints.
- Prepare regular performance reports and insights to drive strategic decision-making for the leadership team.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.
- Minimum 3-5 years of experience in CRM, loyalty marketing, or retail management.
- Deep understanding of retail fashion consumer behavior and market trends.
- Proficiency in CRM software (e.g., Salesforce, HubSpot, or localized retail POS/CRM systems).
- Strong analytical skills with the ability to interpret data into actionable strategies.
- Excellent communication and interpersonal skills, comfortable interacting with retail communities.
- Proactive, creative problem-solver with a results-oriented mindset.
- Ability to travel for offline marketing events as required.