Deskripsi Pekerjaan
Join Lam Soon as a Customer Development Manager (Key Accounts) and become the architect of growth in Cyberjaya's dynamic FMCG landscape. This pivotal role empowers you to drive strategic expansion for Lam Soon and agency brands through masterful key account management, innovative trade fund utilization, and transformative stakeholder relationships. You'll leverage data-driven insights to identify growth opportunities, develop tailored market penetration strategies, and build long-term partnerships with major retailers and distributors. Your expertise in trade fund optimization will maximize ROI while ensuring brand visibility and shelf dominance. This position requires a blend of strategic thinking, commercial acumen, and relationship-building excellence to position Lam Soon as a preferred partner in the Cyberjaya market.
Tanggung Jawab
- Develop and execute comprehensive key account strategies to accelerate market growth and brand penetration
- Optimize trade fund deployment to maximize promotional impact and ROI
- Cultivate and maintain high-value relationships with key retail partners and distributors
- Analyze market trends and competitor activities to identify strategic growth opportunities
- Collaborate with cross-functional teams to align sales, marketing, and supply chain initiatives
- Prepare detailed performance reports and strategic recommendations for senior leadership
- Implement customer retention programs to ensure long-term loyalty and profitability
Kualifikasi
- Bachelor's degree in Business, Marketing, or Supply Chain Management
- Minimum 5 years of experience in FMCG sales or key account management
- Proven expertise in trade fund management and promotional planning
- Strong negotiation and stakeholder management skills
- Proficiency in CRM systems (SAP, Salesforce) and data analytics tools
- Deep understanding of Malaysian retail landscape and consumer behavior
- Strategic planning and execution capabilities with measurable results