Deskripsi Pekerjaan
We are seeking a strategic and analytical Customer Insights Manager to join our growing team. In this pivotal role, you will be responsible for managing initiatives that significantly improve the end-to-end customer journey. Our objective is to enhance customer satisfaction and drive business growth through data-driven strategies. You will act as the bridge between our customers and our internal stakeholders, translating complex data into actionable insights that fuel product innovation and marketing excellence. You will lead research projects, analyze customer feedback, and develop personas that guide our decision-making process. If you are passionate about understanding consumer behavior and have a knack for turning data into compelling stories, we want to hear from you.
Tanggung Jawab
- Lead and manage the end-to-end customer journey mapping process.
- Analyze customer feedback, surveys, and behavioral data to identify pain points and opportunities.
- Develop and present actionable insights and recommendations to senior leadership.
- Collaborate with cross-functional teams (Marketing, Product, Sales) to implement CX improvements.
- Design and maintain dashboards to track key Customer Experience (CX) metrics and KPIs.
- Oversee market research initiatives to stay ahead of industry trends.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Psychology, or a related field.
- Minimum of 5 years of experience in customer insights, market research, or customer experience management.
- Strong analytical skills with proficiency in data analysis tools such as SQL, Excel, Tableau, or Google Analytics.
- Excellent written and verbal communication skills, with the ability to present complex data to non-technical audiences.
- Proven experience in leading projects and managing stakeholders effectively.