Deskripsi Pekerjaan
Join Garudafood Putra Putri Jaya as a Customer Marketing Manager and drive impactful customer engagement strategies in Indonesia's dynamic FMCG landscape. This leadership role requires a seasoned professional with 5+ years of experience in customer marketing, particularly within the Food & Beverage sector. You'll develop data-driven campaigns, analyze consumer behavior, and collaborate with cross-functional teams to enhance brand loyalty and market share. The ideal candidate possesses deep FMCG industry expertise, strong analytical capabilities, and a passion for creating memorable customer experiences. Garudafood offers a dynamic environment where you can shape customer-centric initiatives that resonate with Indonesian consumers while contributing to our market leadership in the food and beverage industry.
Tanggung Jawab
- Develop and execute comprehensive customer marketing strategies to drive brand loyalty and retention
- Analyze customer data and market trends to identify growth opportunities in FMCG sector
- Collaborate with sales teams to align marketing initiatives with business objectives
- Design targeted campaigns across digital and traditional channels for Food & Beverage products
- Monitor campaign performance metrics and optimize strategies based on analytics
- Manage customer segmentation and personalization programs for targeted outreach
- Coordinate with product development teams to incorporate customer insights
Kualifikasi
- Minimum 5 years of experience in Customer Marketing or related fields
- Proven track record in FMCG industry, specifically Food & Beverage sector
- Strong analytical skills with ability to interpret complex market data
- Expertise in developing customer-centric marketing strategies
- Experience managing cross-functional marketing campaigns
- Deep understanding of Indonesian consumer behavior and market dynamics
- Proficiency in marketing analytics tools and CRM platforms
- Bachelor's degree in Marketing, Business, or related field