Deskripsi Pekerjaan
Join Winford Manila Resort and Casino as a Database Marketing Manager and become the architect of our player engagement strategy! This pivotal role leverages data analytics to drive revenue growth, enhance player loyalty, and optimize marketing campaigns within our dynamic gaming environment. You'll transform raw player data into actionable insights, designing targeted initiatives that maximize lifetime value and retention. By collaborating with cross-functional teams, you'll create personalized experiences that resonate with our diverse clientele while maintaining strict data governance standards. This position offers the opportunity to shape the future of marketing at one of Manila's premier entertainment destinations, where your analytical expertise directly impacts business success.
Tanggung Jawab
- Manage and optimize the casino's player database to ensure data accuracy, segmentation, and accessibility
- Develop and execute data-driven marketing campaigns to drive player acquisition, retention, and loyalty
- Analyze player behavior data to identify trends and opportunities for targeted marketing initiatives
- Collaborate with marketing teams to design personalized player experiences and loyalty programs
- Utilize CRM systems and marketing automation tools to streamline campaign execution
- Monitor and report on key performance metrics (KPIs) to measure campaign effectiveness
- Ensure compliance with data privacy regulations and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Data Science, Business Analytics, or related field
- 3+ years of experience in database marketing within gaming or hospitality sector
- Proficiency in CRM platforms (Salesforce, HubSpot) and marketing automation tools
- Advanced SQL skills and experience with data analysis tools (Excel, Tableau)
- Strong understanding of player segmentation and lifetime value modeling
- Proven track record of developing successful loyalty and retention campaigns
- Excellent analytical, communication, and project management skills