Deskripsi Pekerjaan
Join Unilever as a Deputy Shopper Marketing Manager and lead innovative shopper marketing strategies for our iconic B&W portfolio. Based at Grha Unilever in Tangerang, you'll drive growth by connecting with consumers at the point of purchase in Indonesia's dynamic retail landscape. Unilever serves 3.4 billion people worldwide, and this role offers the opportunity to shape how our brands engage with shoppers in one of our key markets. You'll collaborate with cross-functional teams to develop data-driven campaigns that maximize visibility, influence purchasing decisions, and build lasting brand loyalty.
This full-time position requires a strategic thinker who understands the Indonesian FMCG market and can translate consumer insights into actionable marketing plans. You'll manage shopper marketing initiatives from concept to execution, ensuring alignment with brand objectives and sales targets. With competitive compensation and a culture of continuous development, Unilever provides a platform to accelerate your career while making a tangible impact on business growth.
Tanggung Jawab
- Develop and execute shopper marketing strategies for B&W products across key retail channels
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities
- Collaborate with sales and brand teams to create integrated in-store activations and promotions
- Manage shopper marketing budget allocation and ensure ROI optimization
- Lead cross-functional projects with trade marketing, sales, and creative teams
- Implement and evaluate shopper marketing campaigns using KPIs like sales lift and brand engagement
- Build strong relationships with retail partners to secure prime placements and promotional opportunities
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years of experience in shopper marketing, trade marketing, or sales within FMCG
- Proven track record of executing successful shopper marketing campaigns in Indonesia
- Strong analytical skills with ability to interpret market data and consumer insights
- Expertise in retail channel management and in-store activation planning
- Advanced proficiency in market research tools and data analysis software
- Exceptional project management and cross-functional collaboration abilities