Deskripsi Pekerjaan
About the Role
We are seeking a visionary and highly strategic Developer Marketing Lead for the APAC region. In this pivotal role, you will be responsible for building and executing the regional marketing strategy to engage, inspire, and grow the developer ecosystem for one of the world's leading AI organizations. As the bridge between our global product vision and the diverse markets across Asia-Pacific, you will drive the adoption of cutting-edge AI technologies and APIs among startups, enterprises, and individual innovators.
The ideal candidate is a blend of a technical enthusiast and a master marketer. You understand the unique nuances of developer communities in markets ranging from Japan and Korea to India and Southeast Asia. You will lead high-impact initiatives that include regional developer conferences, localized content programs, and strategic partnerships that solidify our position as the preferred platform for AI development. This is a unique opportunity to shape the future of AI in one of the most dynamic regions in the world.
As a senior leader in the region, you will work closely with Global Marketing, Product, and Developer Relations teams to ensure our messaging resonates locally while maintaining global brand integrity. You will be the voice of the APAC developer back to our product teams, ensuring our roadmap reflects the needs of this diverse and rapidly evolving audience.
Tanggung Jawab
- Develop and execute a comprehensive multi-year developer marketing strategy for the APAC region to drive platform adoption.
- Lead the localization of global campaigns, ensuring cultural and technical relevance across diverse Asian markets.
- Organize and oversee major regional developer events, hackathons, and workshops to foster a vibrant community.
- Collaborate with regional partners, cloud providers, and system integrators to expand the reach of our developer tools.
- Analyze regional market trends and developer feedback to provide actionable insights to the global product and engineering teams.
- Manage regional marketing budgets and report on key performance indicators such as developer sign-ups, API usage growth, and community engagement.
- Cultivate relationships with influential developers, community leaders, and technical influencers across APAC.
Kualifikasi
- 8+ years of experience in developer marketing, developer relations, or technical product marketing within the software industry.
- Deep understanding of the APAC technology landscape and experience working across multiple countries in the region.
- Strong technical literacy with the ability to engage authentically with developers about APIs, machine learning, and software architecture.
- Proven track record of building and scaling developer communities from the ground up.
- Exceptional communication and presentation skills, with the ability to translate complex technical concepts into compelling narratives.
- Experience working in a high-growth, fast-paced environment with a global-remote organizational structure.
- Bachelor's degree in Computer Science, Engineering, Marketing, or a related field; MBA or technical advanced degree is a plus.