Deskripsi Pekerjaan
Are you a data-driven storyteller with a passion for digital ecosystems? We are seeking a highly skilled Digital Analytics Specialist to join our team in Kuala Lumpur. In this role, you will act as a bridge between complex data sets and actionable business strategies for our enterprise-level clients.
As part of a dynamic, fast-paced environment, you will be responsible for designing tracking frameworks, analyzing user behavior, and delivering insights that drive conversion and ROI. If you are proficient in the Google Marketing Platform and have a keen eye for identifying growth opportunities through data, we want to hear from you.
You will work closely with cross-functional teams to ensure data integrity and provide reporting that helps our clients navigate the digital landscape with confidence. This is an excellent opportunity for a professional looking to make a significant impact on global brands in a collaborative and innovation-focused workspace.
Tanggung Jawab
- Develop and implement end-to-end digital tracking strategies (Google Analytics 4, GTM).
- Collaborate with clients to define KPIs and translate business goals into measurable data requirements.
- Perform deep-dive analysis on user acquisition, retention, and conversion funnels to identify optimization opportunities.
- Maintain data integrity across all reporting dashboards and automated workflows.
- Prepare and present high-impact data insights and performance reports to executive stakeholders.
- Troubleshoot tracking implementation issues and lead data audits for enterprise clients.
- Collaborate with technical and creative teams to execute A/B testing strategies.
Kualifikasi
- Bachelor’s degree in Marketing, Computer Science, Data Analytics, or a related field.
- Minimum 3-5 years of experience in digital analytics, specifically with enterprise-level clients.
- Expert proficiency in Google Analytics (GA4), Google Tag Manager, and Looker Studio.
- Strong understanding of SQL and data visualization tools (Tableau, PowerBI).
- Experience with CRO and A/B testing methodologies.
- Proven ability to communicate complex data findings to non-technical stakeholders.
- Strong analytical mindset with excellent problem-solving skills and attention to detail.